Businessman

Blizzard has definitely evolved around crunch. In our early days, we crunched crazy hours to get the games done.

Focus is so important when you're making games.

'StarCraft II' is a really great game. It appeals to players on multiple different levels.

Our original mission and values consisted of four simple words that formed our foundation: 'We make great games.' We crafted that statement before we had even released our first game, but we were committed to living up to it.

When you look at how players experienced 'Diablo' I and II, there was a great desire to meet up and trade items for real money outside of the game. There's no real way to provide a secure and safe environment for doing that outside of the game. It really has to be integrated within the game.

We'd really like for BlizzCon to be something that the people who really really want to go, if this is something you're really passionate about, you want to be here at BlizzCon, we'd like it to be possible for you to get here. When we are selling out in a couple seconds, it's really not possible for a lot of people that really want to come.

The cool thing about 'Hearthstone' is, in terms of accessibility to competitive play, it's very accessible. Anybody can participate in these types of things.

BlizzCon is a great example of how positive and uplifting gaming can be.

Activision is structured with independent studios and they give their independent studios quite a bit of autonomy.

I am surprised by the level of toxicity sometimes that exists online, especially where people can say things anonymously.

It was controversial when we were settling on what the races should be in 'Warcraft 3!'

If we were to choose to do something on a console, the merger with Activision is going to be extremely helpful.

I think people are interested in watching what they know and what they care about, so as you have more people where gaming is a huge part of their life, they want to see what the top players in the world are able to do.

We felt it was very likely the fee would be a deterrent for people, and that 'WoW' would not sell as quickly as some of our previous games.

I would say a lot of us here think being called a geek is cool. A lot of us at Blizzard identify with it.

Our first console game was 'RPM Racing.' We started and released that project in that same year we founded the company, 1991.

'World of Warcraft' was not always a smooth situation. People who played 'World of Warcraft' during the first year can attest to that.

We're basically responsible for making sure you have a great time. If you buy a Blizzard game, we want that to be a great experience.

You should take your reputation very seriously and try to build a track record you can be proud of.

I've met several times with the Activision guys and we've talked at length about Blizzard's philosophy on game development and game publishing and all the things that are important to us at Blizzard. We found that we shared a lot of the same values.