Blizzard has definitely evolved around crunch. In our early days, we crunched crazy hours to get the games done.
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Focus is so important when you're making games.
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Our original mission and values consisted of four simple words that formed our foundation: 'We make great games.' We crafted that statement before we had even released our first game, but we were committed to living up to it.
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When you look at how players experienced 'Diablo' I and II, there was a great desire to meet up and trade items for real money outside of the game. There's no real way to provide a secure and safe environment for doing that outside of the game. It really has to be integrated within the game.
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We'd really like for BlizzCon to be something that the people who really really want to go, if this is something you're really passionate about, you want to be here at BlizzCon, we'd like it to be possible for you to get here. When we are selling out in a couple seconds, it's really not possible for a lot of people that really want to come.
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The cool thing about 'Hearthstone' is, in terms of accessibility to competitive play, it's very accessible. Anybody can participate in these types of things.
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BlizzCon is a great example of how positive and uplifting gaming can be.
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Activision is structured with independent studios and they give their independent studios quite a bit of autonomy.
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I am surprised by the level of toxicity sometimes that exists online, especially where people can say things anonymously.