Consumers don't give a damn about what device they're playing on. They just want to play it everywhere. They want to be playing on the console and then take it off to the bus.
You don't often talk about the cultural significance of video games in places like China and Korea, but it's a huge part of culture throughout the world, and very, very accessible too. Now that you don't have to be locked away in your bedroom to play them, it's gaming everywhere.
Things like engine technology used to be hugely restrictive. You couldn't have more than one baddie on screen, you couldn't have more than three arrows firing at once. Now, you can say, 'I want 20 monsters, and 30 weapons,' and there isn't a technical string attached.
It was an amazing thing to see how Bowerstone, the capital of 'Fable,' progressed. It went from, in 'Fable 1,' to just 20 houses and then in 'Fable 3' it felt like a city that had districts. You could see that sense of progression in it.
That's what 'The Trail' ended up being, this delightful way of exploring and managing your backpack and crafting and collecting and trading with other players, doing all that in this really delicious way. When we finished that and released it on iOS and Android, tens of millions of people loved and enjoyed it.
I'd love Bullfrog to be like it was when we did 'Populous,' with eight of us all together in the same room, but you can't stay that way. You'd die.
As game designers, we often assume people are playing from start to finish, and they're never going to walk away from it. But people are doing that.
The Fable story hinted at a dramatic time before 'Fable 1' when the Guild was founded, this would be a perfect setting for 'Fable 4.'
I am so honoured to be a part of the games industry, but I understand that people are sick of hearing my voice and hearing my promises. So I'm going to stop doing press and I'm going to stop talking about games completely.
With 'Godus,' we did Steam Early Access, Android, and iOS. It was quite a rocky road going through all those hoops.
Imagine if you're playing at home and your girlfriend is badgering you all the time not to play. Wouldn't it be great to have a game you could play with her? Because then you can carry on playing the game and not get beaten up for it.
Don't recreate something that's already been created and is good. You want to have an idea, think of different idea. Don't think of someone else's idea.
I do miss talking in the press, I miss meeting journalists at shows and stuff but maybe that's more out of habit than anything?
The major change was going from 'Black and White' to 'Fable,' because I was no longer programming, and I had spent most of my time designing through programming, and only working with people I knew well.
If you don't think of yourself as being someone who needs to go back to school, needs to reinvent yourself, then you're not able to do the thing you're passionate about. That's to create and invent and innovate.
We had this terrible thing, this awful thing with 'Black and White' happened, where the design of 'Black and White' was actually... was hijacked by the fan sites. Because what happened is, there were so many fan sites on 'Black and White,' the hype on 'Black and White' was just ridiculously huge. It was completely out of our control.