I just feel that in today's world, where you've got computer games of all types - through Facebook, Android and Apple, for example - you put them all together and it's an incredibly important force in all the world.
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What the press hasn't realized is that I'm just a big kid showing off, and you've got to treat me like that. You know, you don't make big kids accountable.
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I play role-playing games, and I love the concept of leveling up.
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Over the years you just pick up inspiration and ideas bubble away in my mind.
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Why should the televised stuff be only about pro gamers? For me it's more fascinating to see who's going to be the next god of gods than watching some pro gamer.
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When EA acquired Bullfrog there were, like, 35 people, and within nine months there were 200. And any feeling of culture and inventiveness was diluted by that.
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I remembered a long time ago, Kit Williams hid a golden hare somewhere in Britain and wrote a book which was layered with clues about where the it was. This really fired my imagination, I read the book and it was way too cryptic for me to understand, but it seemed to fascinated people - it even got on the news.
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The important thing is authoring a game for an audience that will enjoy the experience. That's a tough thing to do.
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I think the charm of 'Fable' was in the feeling of the world and definitely the humor.
