If Uber is lower-priced, then more people will want it. And if more people want it and can afford it, then you have more cars on the road. And if you have more cars on the road, then your pickup times are lower, your reliability is better. The lower-cost product ends up being more luxurious than the high-end one.
Limos, from the beginning of time, they know who they're picking up, they usually have a credit card on file, they know where the pickup location is, and so there's essentially a prearrangement of sorts, and, of course, the limo customer knows the driver, knows the company, knows the rates. All we've done is make it more accessible.
The folks who rock Uber value their time; they appreciate nice things with a taste of luxury and loathe inefficiency.
In China, the government is involved in business in many different ways. They're involved in media and business. When you go to China, you have to rethink how you're doing everything. You have to become Chinese.
We did a year of Uber in San Francisco before we went to a second city. You get those processes down, then you really get started.
As much as I'd love to give everybody a really cheap option, it's just simply not possible in certain sorts of extreme events... I guarantee that our strategy on surge pricing is the optimal way to get as many people home as possible.
In some way, L.A. respects the young guy that's out there just trying to make it happen, but in some ways, they disrespect that, too.