I don't come up with ideas in a test tube; I come up with ideas by breaking test tubes. That's how I've always been.
'Creative director' is a catchall phrase for giving ideas. To me, it obviously means more than that. It's like being a counselor.
I've always had this in some ways pessimistic and in some ways realistic idea that I'm the lowest rung on the ladder.
Big teams are absolutely vital if you want to achieve certain results when you're working on larger scales, both in terms of physical size and productive quantities.
I'm a kid from Chicago. I know what it was like to see Obama become president. We felt the tectonic plates of the world shift.
From my perspective, I'm trying to stand for a generation. You know, each generation has designers who go along with it.
I pride myself in collaborating and being a creative director, and creative direction isn't putting my opinion first. It's supporting an artist so they get the most out of the project.
In my case, everything starts from Marcel Duchamp and the new expressive possibilities he gave us with his ready-mades. I transferred his artistic language into today's world, choosing, for example, to use pedestrian-crossing stripes as a symbol.