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Holding a book you're reading is kind of old-school.

- Trip Adler
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Trip Adler
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Reading
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The goal is to become the central hub of publishing, where we have all the written material - user-generated and professional. We want to be the place where people can publish instantly to their audiences... and to get there, it's just about doing things step by step.

The goal is to become the central hub of publishing, where we have all the written material - user-generated and professional. We want to be the place where people can publish instantly to their audiences... and to get there, it's just about doing things step by step.

I was in the class they made 'The Social Network' about.

If I make a good product and deliver value to users and to the world, the financial gains will come.

We actually determine whether the book is read and make payments to the publisher based on that.

We realized the best way to monetize content was through a subscription model.

I learned how important timing is; having a really good idea five years ahead of its time is practically worthless.

Readers can read what they want and easily switch to other books, so we're seeing a lot of reading behaviors. Some verticals attract different usage than others. We can spot reading patterns.

The reason we make money is because we have a few different business models. One is ads: we get incredibly high click rates because most people on Scribd are searching the site for something, or they came from a search engine, and they're looking for something specific.

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Holding a book you're reading is kind of old-school.

Holding a book you're reading is kind of old-school.

Holding a book you're reading is kind of old-school.

Holding a book you're reading is kind of old-school.

Holding a book you're reading is kind of old-school.

Holding a book you're reading is kind of old-school.

Holding a book you're reading is kind of old-school.

Holding a book you're reading is kind of old-school.

Holding a book you're reading is kind of old-school.

Holding a book you're reading is kind of old-school.

Holding a book you're reading is kind of old-school.

Holding a book you're reading is kind of old-school.

Holding a book you're reading is kind of old-school.

Holding a book you're reading is kind of old-school.

Holding a book you're reading is kind of old-school.