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My goal was to tell a dialogue between high fashion and streetwear. So, the name Off-White, in my mind, is between black and white. So, that middle ground is a mixture between both genres of fashion.

- Virgil Abloh
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Author:
Virgil Abloh
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Black And White
Black
Mind
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DJing is my only peace of mind. When the phone is off, I play my favourite songs really loud for myself, and I'm not talking to anyone; I'm not managing anything. It's just, like, a time when I can listen to music.

The blue-collar culture, it's not really a buttoned-up aesthetic. It's a heavy-labor thing because you're, like, sweating.

My friends and me, we're the type that don't care. We're not into fashion. That's, like, millennial spirit.

I do fashion to tell a narrative.

I just wanna start a brand that inspires and is geared towards youth.

I can come up with 30 T-shirt designs in a day, but it's just about where to slot each of them. That's streetwear to me. It's about knowing where to buy things, not this mass thing you can get anywhere.

Music needs a visual element to make it tangible. So, naturally, there's gonna be a synergy between high-level art direction and high-level albums.

I hate being up onstage with a microphone.

I oftentimes say that I design my collections off my phone. I'm in a group chat with my team in Milan. I copy and paste. I draw. I look at trends. I don't really have an assistant. It's a modern way of working. I don't know if it's sustainable, but it's how I do it.

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My goal was to tell a dialogue between high fashion and streetwear. So, the name Off-White, in my mind, is between black and white. So, that middle ground is a mixture between both genres of fashion.

My goal was to tell a dialogue between high fashion and streetwear. So, the name Off-White, in my mind, is between black and white. So, that middle ground is a mixture between both genres of fashion.

My goal was to tell a dialogue between high fashion and streetwear. So, the name Off-White, in my mind, is between black and white. So, that middle ground is a mixture between both genres of fashion.

My goal was to tell a dialogue between high fashion and streetwear. So, the name Off-White, in my mind, is between black and white. So, that middle ground is a mixture between both genres of fashion.

My goal was to tell a dialogue between high fashion and streetwear. So, the name Off-White, in my mind, is between black and white. So, that middle ground is a mixture between both genres of fashion.

My goal was to tell a dialogue between high fashion and streetwear. So, the name Off-White, in my mind, is between black and white. So, that middle ground is a mixture between both genres of fashion.

My goal was to tell a dialogue between high fashion and streetwear. So, the name Off-White, in my mind, is between black and white. So, that middle ground is a mixture between both genres of fashion.

My goal was to tell a dialogue between high fashion and streetwear. So, the name Off-White, in my mind, is between black and white. So, that middle ground is a mixture between both genres of fashion.

My goal was to tell a dialogue between high fashion and streetwear. So, the name Off-White, in my mind, is between black and white. So, that middle ground is a mixture between both genres of fashion.

My goal was to tell a dialogue between high fashion and streetwear. So, the name Off-White, in my mind, is between black and white. So, that middle ground is a mixture between both genres of fashion.

My goal was to tell a dialogue between high fashion and streetwear. So, the name Off-White, in my mind, is between black and white. So, that middle ground is a mixture between both genres of fashion.

My goal was to tell a dialogue between high fashion and streetwear. So, the name Off-White, in my mind, is between black and white. So, that middle ground is a mixture between both genres of fashion.

My goal was to tell a dialogue between high fashion and streetwear. So, the name Off-White, in my mind, is between black and white. So, that middle ground is a mixture between both genres of fashion.

My goal was to tell a dialogue between high fashion and streetwear. So, the name Off-White, in my mind, is between black and white. So, that middle ground is a mixture between both genres of fashion.

My goal was to tell a dialogue between high fashion and streetwear. So, the name Off-White, in my mind, is between black and white. So, that middle ground is a mixture between both genres of fashion.