DJing is my only peace of mind. When the phone is off, I play my favourite songs really loud for myself, and I'm not talking to anyone; I'm not managing anything. It's just, like, a time when I can listen to music.
My goal was to tell a dialogue between high fashion and streetwear. So, the name Off-White, in my mind, is between black and white. So, that middle ground is a mixture between both genres of fashion.
The blue-collar culture, it's not really a buttoned-up aesthetic. It's a heavy-labor thing because you're, like, sweating.
My friends and me, we're the type that don't care. We're not into fashion. That's, like, millennial spirit.
I can come up with 30 T-shirt designs in a day, but it's just about where to slot each of them. That's streetwear to me. It's about knowing where to buy things, not this mass thing you can get anywhere.
Music needs a visual element to make it tangible. So, naturally, there's gonna be a synergy between high-level art direction and high-level albums.
I oftentimes say that I design my collections off my phone. I'm in a group chat with my team in Milan. I copy and paste. I draw. I look at trends. I don't really have an assistant. It's a modern way of working. I don't know if it's sustainable, but it's how I do it.
All I do all day is think of ideas and implement them. That's an industry, you know. I'm trying to make art on a commercial scale.
There's a part of me that's trying to represent kids that don't necessarily have the same outlet that I have. I'm not looking towards a new demographic. I'm looking towards the demographic I came from.
For me, as I was growing up, I studied architecture, I was into music, and I always felt that there was a gap between the things that I loved and consumed and who made them and how they made them.