The idea of applying psychology or behavioural sciences to communication is not a new one. It's very old behavioural economics. If it gives you some additional insights - so be it.
Copied to Clipboard
Copied to Clipboard
Starting with politics, we'd like to replace blanket advertising with individualised targeted and engagement ads.
Copied to Clipboard
Copied to Clipboard
Success has many fathers and failure is an orphan.
Copied to Clipboard
Copied to Clipboard
We are fundamentally politically agnostic and an apolitical organization.
Copied to Clipboard
Copied to Clipboard
We never worked in Russia. We never worked for Russia. I want to be careful, but I don't think we have any Russian employees in our company whatsoever. We just don't have business in Russia. We have no involvement with Russia, never have done.
Copied to Clipboard
Copied to Clipboard
The big mystery of Big Data is causation versus correlation.
Copied to Clipboard
Copied to Clipboard
We were looking at different opportunities to get involved in working with Brexit but we made the decision to not work with any party - for or against - or even for any related campaigns.
Copied to Clipboard
Copied to Clipboard
We steer clear of fringe political parties or minority groups. We're not trying to orchestrate a revolution.
Copied to Clipboard
Copied to Clipboard
My long-term ambition is to be an agent of change.
