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I feel that it's lovely when, as a user, you're not aware of the complexity.

- Jonathan Ive
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Author:
Jonathan Ive
Tags:
Feel
Complexity
Lovely
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It's easy to assume that just because you make something in small volumes, not using many tools, that there is integrity and care - that is a false assumption.

If you expect me to buy something where all I can sense is carelessness, actually I think that is personally offensive.

The nature of having ideas and creativity is incredibly inspiring.

Eight years of work can be copied in six months. It wasn't inevitable that it was going to work. A stolen design is stolen time.

I think it's important that we learn how to draw and to make something and to do it directly. To understand the properties you're working with by manipulating them and transforming them yourself.

There's no learning without trying lots of ideas and failing lots of times.

I think it's important that we learn how to draw and to make something and to do it directly. To understand the properties you're working with by manipulating them and transforming them yourself.

It's great if you can find what you love to do. Finding it is one thing, but then to be able to practise that and be preoccupied with that is another.

The benefit of hindsight is we only really talk about those things that did work out.

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I feel that it's lovely when, as a user, you're not aware of the complexity.

I feel that it's lovely when, as a user, you're not aware of the complexity.

I feel that it's lovely when, as a user, you're not aware of the complexity.

I feel that it's lovely when, as a user, you're not aware of the complexity.

I feel that it's lovely when, as a user, you're not aware of the complexity.

I feel that it's lovely when, as a user, you're not aware of the complexity.

I feel that it's lovely when, as a user, you're not aware of the complexity.

I feel that it's lovely when, as a user, you're not aware of the complexity.

I feel that it's lovely when, as a user, you're not aware of the complexity.

I feel that it's lovely when, as a user, you're not aware of the complexity.

I feel that it's lovely when, as a user, you're not aware of the complexity.

I feel that it's lovely when, as a user, you're not aware of the complexity.

I feel that it's lovely when, as a user, you're not aware of the complexity.

I feel that it's lovely when, as a user, you're not aware of the complexity.

I feel that it's lovely when, as a user, you're not aware of the complexity.