The luxury customer is increasingly global and increasingly mobile. Their brand journey is not linear. They might browse online and purchase in store, or vice versa.
Our mandate at Nerdist is that we only get involved with nice people around things that we love. We have the luxury of being in the demographic that we're programming for.
I love nice things - I consider Ralph Lauren sheets to be a necessity, not a luxury - but I've known what it's like to be poor.
I've had the luxury of working on a lot of our great brands here at Warner Brothers, including a lot of the DC ones. I've also worked on a lot of great brands that were not DC.
The larger your audience, the smaller your vocabulary and range of referents - the fewer your means of expression. You can't rely on the luxury of intimacy.
As a child, I was spoilt by my parents as an only son. They indulged my every whim, and I grew up in luxury.
I'd set out to Oman in search of luxury with culture and family-friendly adventure thrown in. And I found it.