We know now data is so powerful, and you can learn so much about yourself and creating product with data.
Being women behind a massively growing business is not an easy task, and the journey to find the right investors and to secure true partners has proven that.
I drink bullet coffee, and I make it myself because I hate coffee. I get a shot of raw coffee, mix it with butter from grass-fed cows and coconut milk. It's amazing!
That was honestly one of the biggest learnings for us: to stay true to the value we believe our company offers, and to not allow people to undercut us just because we're women.
I felt like I was not a cute kid, and I remember seeing people transform. It was actually when my sister was in the beauty pageants and I was in some pageants. I didn't win any. I always got that like, participant trophy, but I fell in love with the way makeup could transform people.
I love red laser therapy or red light therapy and you can do it at your home and it's really convenient. Kim Kardashian used it to get rid of her psoriasis and I've been using it for years.
I have the worst skin ever. If I don't take care of it religiously, I break out every single time without fail.
I've worn pretty much every hat in the beauty industry, from blogger to makeup artist to YouTube influencer to Instagram influencer to journalist.
I drink bullet coffee, and I make it myself because I hate coffee. I get a shot of raw coffee, mix it with butter from grass-fed cows and coconut milk. It's amazing!
In the Middle East, I can't walk down the street without being recognized. In the States, I'm totally fine going out.
If I'm asking people to spend money on Huda Beauty products, I have to genuinely believe we have created the best.
My makeup will stay on from morning until late and people are always like, 'How? What do you do?' It comes down to - and I know this is going to sound so bad - but really layering lots of makeup properly. That's the key if you're partying, working, or a mom or whatever - this is foolproof.
This is how I feel about cosmetic procedures and plastic surgery. If people want to do it for themselves - it's fine. If people want to do it for the outside world, that's when it's not necessarily a healthy thing.
Product development is emotional for me! It's really important as a brand that we feel that our products are going to be life-changing for everyone who buys them. We won't ever launch something we don't feel strongly about.