I want to shake things up, I want people to talk about it. It's really important that our brand flips the industry upside.
If I'm asking people to spend money on Huda Beauty products, I have to genuinely believe we have created the best.
Being women behind a massively growing business is not an easy task, and the journey to find the right investors and to secure true partners has proven that.
I grew up in Tennessee, where no one was really hairy, and with sisters who were so beautiful - my little sister was a pageant girl. But me, I was this weird-looking hairy child. I had more than just a unibrow; I feel like I had a mustache, a goatee.
In Dubai, people respect you if you wear lashes to the grocery store. I've been at the gym at 5 in the morning and seen full glam, which, I think working out with your full makeup is just crazy.
A lot of people don't always know how successful our brand is and we don't ever talk about it. But it's exciting to see the brand resonate so well with people.
This transition of being a woman and a breadwinner - it took some time for my dad to get used that. It took some time for my husband. I was like, gosh, I've worked so hard to be here, and then all of a sudden I don't know if I feel comfortable being here.
Makeup and beauty is essentially art so I really can't say that I dislike any trend. I love seeing innovation and creativity. It feeds my soul!
To start my makeup, I like to put a nice amount of foundation on, and it's really important that it's not oily so it actually sticks to the skin.
I have to buy three of everything. It doesn't make any sense, but I have to. I'm worried I might lose it, and if I lose it, then I have a backup and then I have a backup to my backup.