I always felt different and it was because I was Middle Eastern. Where most people were very fair, light-skinned, and had blue eyes, I was hairy with dark hair and dark skin.
The thing that helped me most when I started my own business was my experience as the president and PR director of student associations in college. Because of that I knew how to create and run an organization and how to really make things - even hard things - happen.
That was honestly one of the biggest learnings for us: to stay true to the value we believe our company offers, and to not allow people to undercut us just because we're women.
Being from the Middle East paired with my upbringing in the United States had pretty polarising effects on the way I perceive beauty.
I feel the same way about makeup that I do about food - I don't want the big companies to give me my food. I want the niche mom and pops who care about their food making it. I don't want the Kraft cheese, I want the niche cheese.
I feel the same way about makeup that I do about food - I don't want the big companies to give me my food. I want the niche mom and pops who care about their food making it. I don't want the Kraft cheese, I want the niche cheese.
Our goal at Huda Beauty is to inspire anyone and everyone to create their own idea of beautiful with all of the products we offer.
I need to love what I do, because I'm going to give 110 percent. I'm going to be working from 6 in the morning until 10 P.M., so I need to make sure I like it.
What's getting me excited is a lot of times Huda Beauty is that brand that people get when they are just starting with makeup and I hope we can get them to start being more artistic and more experimental.