We know now data is so powerful, and you can learn so much about yourself and creating product with data.
The minute you decide to do what you love to do, you have made a life plan for yourself and a career choice.
Our goal at Huda Beauty is to inspire anyone and everyone to create their own idea of beautiful with all of the products we offer.
I ended up moving to Dubai and going into finance after college because of family pressure. I was trying to love it, but I just didn't.
The eyes are so telling. That's how you engage with people and bond with them. I love direct, strong eye contact.
I always felt different and it was because I was Middle Eastern. Where most people were very fair, light-skinned, and had blue eyes, I was hairy with dark hair and dark skin.
To scale your business, you need to delegate responsibilities to others and establish a strong company culture.
My makeup will stay on from morning until late and people are always like, 'How? What do you do?' It comes down to - and I know this is going to sound so bad - but really layering lots of makeup properly. That's the key if you're partying, working, or a mom or whatever - this is foolproof.
Being from the Middle East paired with my upbringing in the United States had pretty polarising effects on the way I perceive beauty.
When you think you've made it, you need to keep pushing because the person next to you or your competitor is also getting better, and you need to be able to stay ahead.
Being a Middle Eastern girl in America with a name no one could pronounce was not easy, so I turned to make-up and cosmetics as a way to deal with my insecurities, thus creating my long-term relationship with beauty.