Substitute 'damn' every time you're inclined to write 'very'; your editor will delete it and the writing will be just as it should be.
Sigmund Freud was a novelist with a scientific background. He just didn't know he was a novelist. All those damn psychiatrists after him, they didn't know he was a novelist either.
My stepfather was fond of letting me know, quote, 'I ain't your... damn daddy.' That was something that was painful, to put it mildly.
If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail.